{"id":449,"date":"2024-03-15T22:04:03","date_gmt":"2024-03-15T22:04:03","guid":{"rendered":"https:\/\/www.tadoi.com\/2021\/02\/20\/how-a-brown-the-north-face-puffer-became-depop-gold\/"},"modified":"2021-08-17T03:12:15","modified_gmt":"2021-08-17T03:12:15","slug":"how-a-brown-the-north-face-puffer-turned-depop-gold","status":"publish","type":"post","link":"https:\/\/www.tadoi.com\/?p=449","title":{"rendered":"How A Brown The North Face Puffer Turned Depop Gold"},"content":{"rendered":"

It\u2019s been a giant yr for The North Face. Not solely had been its Nuptse 1996 puffers the<\/em> outerwear merchandise of selection for a big chunk of the inhabitants \u2013 demand has risen by 71 per cent since September and it hit the highest spot on Lyst\u2019s \u201chottest merchandise\u201d round-up in each the boys\u2019s and girls\u2019s classes \u2013 the model additionally rounded out the yr with a killer collaboration with Gucci.\u00a0<\/p>\n

Learn MoreThe Useful Puffer That\u2019s Trend Pack-Accredited<\/p>\n

By Alice Cary<\/p>\n

\"Image<\/p>\n

And the obsession isn\u2019t over but. Enter: the chocolate-brown North Face puffer. It\u2019s no secret that the surprising hue has been doing the rounds on the style pack \u2013 Rosie Huntington-Whiteley and Kylie Jenner had been gained over by Bottega\u2019s providing of earthy items final autumn. However brown The North Face puffers, specifically, have now reached cult standing amongst Gen Z-ers, and it\u2019s all due to a snap of a sure Kendall Jenner wrapped up in a chocolate Nuptse down jacket. Her November 2019 outing sparked a buzz that has been quietly gathering momentum ever since, ultimately reaching fever pitch when the jacket went viral on TikTok.<\/p>\n

Why? It seems brown TNF puffers are critically onerous to come back by. Depop is awash with listings \u2013 with many citing Jenner in a bid to lure pre-loved buyers \u2013 however resale costs attain as excessive as \u00a3800.<\/p>\n

In keeping with Gen-Z\u2019s favorite resale platform (90 per cent of the group is 24 or underneath), standard with small companies and impartial patrons, searches for \u201cbrown\u201d typically rose by 350 per cent between July and December, whereas searches for \u201cbrown North Face puffers\u201d particularly rocketed by 1,950 per cent in November and December. (Lyst additionally reported a 117 per cent improve, proving the hype isn\u2019t unique to Depop.) In reality, \u201cNorth Face puffers\u201d are actually Depop\u2019s most searched-for objects, with \u201cbrown North Face puffer\u201d shut behind.\u00a0<\/p>

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Jennifer Aniston carrying her The North Face puffer on the 2006 Sundance Movie Pageant.<\/p>\n

George Pimentel<\/figcaption>

\u201cThere are such a lot of nice nostalgic and cultural references surrounding The North Face puffer jacket \u2013 notably the legendary Nuptse \u2013 and our group loves discovering authentic classic objects with a narrative behind them,\u201d says Peter Semple, chief advertising officer at Depop. \u201cThe North Face puffer has been iconic for many years, and it\u2019s nice to see the Depop group embracing it and creating new iconic moments in its story.\u201d<\/p>\n

Depop person Dominic Ward began promoting classic and pre-loved designer clothes throughout his first yr at college whereas finding out to be a vet, as a method of constructing extra cash. \u201cThat is my second winter promoting The North Face puffers and whereas they’ve at all times been a bestseller, this yr has been massively busier than final. My information present I\u2019ve offered over 300 since round September\/October time,\u201d he tells British Vogue.<\/em>\u00a0<\/p>\n

In the meantime 18-year-old Codie Vibrant \u2013 who arrange her retailer in the course of the first UK lockdown final yr \u2013 offered her first brown North Face puffer jacket two months in the past for \u00a3400 to a purchaser within the Netherlands. \u201cMany individuals messaged me sending in provides and I used to be not sure the way to worth it as there weren\u2019t many in the marketplace on the time,\u201d she says of how she landed on the sum. Vibrant additionally not too long ago acquired a proposal of \u00a3600 from a possible buyer in Germany for one more Nuptse 700 she listed \u2013 the precise puffer that Kendall was noticed carrying.<\/p>\n

Any \u201990s infants with certainly one of these retro jackets mendacity round gathering mud take observe: it\u2019s been accumulating resale worth, too.\u00a0<\/p>\n

Extra from British Vogue:<\/em><\/p>\n

Content material<\/h4>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"

It\u2019s been a giant yr for The North Face. Not solely had been its Nuptse 1996 puffers the outerwear merchandise of selection for a big chunk of the inhabitants \u2013 demand has risen by 71 per cent since September and it hit the highest spot on Lyst\u2019s \u201chottest merchandise\u201d round-up in each the boys\u2019s and […]<\/p>\n","protected":false},"author":1,"featured_media":453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[43,46,44,47,45],"_links":{"self":[{"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/posts\/449"}],"collection":[{"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=449"}],"version-history":[{"count":1,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/posts\/449\/revisions\/452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=\/wp\/v2\/media\/453"}],"wp:attachment":[{"href":"https:\/\/www.tadoi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tadoi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}